"To leverage means to create a win-win situation."—Ehab Atalla

Let's start with three fundamental questions:
First, do you agree with the quote above?
Second, are you the type of person that lives by plans, ideas, and concepts?
Third, do you conduct due diligence and do your homework before deciding to act?

If so - well done, especially if you answered yes to the first question.

For our purpose, leverage is defined as the idea of multiplying the effects of your effort. Leverage is viewed as a triad of elements—visibility, collaboration, and scalability—that, when present, create harmony through win-win situations leading to increasing results. Who is seeing you? Who are you collaborating with to increase your visibility? Does the resulting visibility have the potential to scale your business as you desire?

If this sounds familiar, don't worry. That is why I am here. That is why you are here. This guide will help take you from someone successful in theory to someone successful in practice. If that sounds interesting, let's get going!

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